Who are we?
JuneSix is not just a lifestyle hotel brand — it’s a tech-driven hospitality concept designed for the next generation of urban travelers. From contactless check-in to AI-driven personalization, we’re redefining what modern hotels can be. As we scale our portfolio, we are seeking a Performance Marketing Manager who understands both the art of brand building and the science of digital performance marketing. This is not a branding or regular marketing role.
What does your everyday look like?
As our Performance Marketing Manager, you will own the strategy and execution of all digital, brand, and performance marketing initiatives across the JuneSix brand. You will lead the charge in:
- Building a high-converting direct channel strategy
- Scaling awareness and positioning of the brand
- Implementing smart and automated tools to personalize and optimize guest engagement
You’ll work closely with the commercial and tech teams to align our marketing with data, automation, and measurable outcomes.
Performance & Digital Marketing (strong focus)- Drive and own optimized SEO/SEA, Google Ads, Meta (Facebook/Instagram) campaigns, and retargeting funnels
- Develop, test, and scale high-performing direct booking campaigns
- Monitor ROAS, CPC, conversion rate, and attribution to maximize spend efficiency
Marketing Automation & Smart Tools (strong focus)- Leverage AI-powered tools for segmentation, newsletter personalization, and dynamic upselling (pre-, in-, and post-stay)
- Set up and optimize customer journeys using CRM, behavioral data, and automated triggers
- Implement and A/B test solutions for cart abandonment, bounce reduction, and loyalty re-engagement
E-Commerce & OTA Shift Strategy- Lead initiatives to shift bookings from OTAs to direct via value-driven content, loyalty offers, and campaign funnels
- Analyze booking patterns, channel performance, and audience behavior to refine strategy
Brand Strategy & Awareness- Lead and evolve the JuneSix brand positioning across digital, PR, partnerships, and hotel touchpoints
- Ensure brand consistency across all platforms, visuals, messaging, and guest experiences
- Identify influencer, content, and partnership opportunities that match the JuneSix lifestyle brand identity
Reporting & Optimization- Own marketing KPIs, analytics, and dashboards
- Deliver monthly insights and growth recommendations to management
- Continuously evaluate martech tools and vendor partnerships
About us
You’re looking for a job in the hotel industry, in gastronomy or in tourism? Well maybe we have an open position that will be the perfect opportunity for your career.
Primestar Group represents more than just hospitality. With our successful franchise hotels, and the hotel brand we have created, we thrive to bring modern ways and fresh ideas into the hotel industry, and that’s why you should start your journey with us.
We indeed combined coworking and long-stay to create a whole new hotel concept.
Our mission is to meet the all the expectations of our guests, of our clients and of our employees. Primestar Group offers a wide range of career opportunities, extensive benefits, and an amazing team: more than 500 employees from 84 countries make the guests’ satisfaction their number one priority.
